Exclusive Interview: Ocavu’s Jon Cheney Talks NFTs, Sports & Brand Engagement


We kicked off the week with our normal Sports activities Slice report, masking off on the entire newest occasions in sports activities and crypto. In final weekend’s report, we highlighted Ocavu and their new cope with BYU Athletics. We took a second to speak even additional on BYU Athletics, sports activities and NFTs, and extra with the CEO and founding father of the Utah-based agency, Jon Cheney.

Breaking The Large Rocks: Cheney Discusses The Present Panorama

Bitcoinist: Jon, thanks once more for the time and alternative to speak. For readers which might be unfamiliar, are you able to give us a high-level perspective of what Ocavu is and your basic perspective on Web3 and NFTs?

JC: With Ocavu, from the very starting, we’ve taken next-gen applied sciences and tried to make them simpler for manufacturers, influencers, artists – anyone that desires to dive into these applied sciences – and we began within the XR house: all-immersive applied sciences, AR/VR, metaverse, all of that enjoyable stuff. A couple of 12 months, 12 months and a half in the past, we began shifting in direction of Web3. I noticed a touch upon LinkedIn this morning that mentioned, one week in Web3 equals one 12 months in actual life. Whenever you’re in Web3, the house is shifting so quick, and what we’ve completed is created an ecosystem that permits anyone to launch their very own group, to deliver real-world utility to Web3 – whether or not that’s your personal crypto token or NFTs, to only utilizing basic Web3 ideas to create a decentralized group.

In order that’s an extended reply, however the wanting it’s, if individuals wish to get into NFTs with their group, our crew at Ocavu can do it.

Bitcoinist: I adore it. Let’s dig in additional on NFTs too specifically, if we might. What do you suppose is the most important problem in conversations that you just’re having this 12 months round NFTs, and even with influencers; what’s a standard thread that you just’re seeing round challenges with NFTs for folk coming into the house?

JC: One factor that I hear lots from individuals is, “didn’t NFTs kinda have already got their run, didn’t they crash, aren’t they completed?” And the truth is, yeah, they’re completed, in the way in which that they have been used for the final couple years. A bunch of individuals attempting to do a bunch of get-rich-quick schemes, promoting jpegs for one million bucks – I feel that’s completed. Now it’s time for NFTs to actually settle in and say ‘OK, what can this expertise be used for, why is it higher than Web2 expertise, what are different methods to do comparable issues’. Actually it’s simply plenty of educating the true function of NFTs, which is I imagine a extra environment friendly, clear, decentralized technique to characterize possession of something. What we’re discovering individuals are having fun with at our place, is with the ability to create experiences, tickets, possession of various issues, and with the ability to have a pleasant, clear, simple and trustless technique to commerce them between individuals. Whenever you begin to take a look at it that manner, the place we are saying “hey, let’s give attention to what Web3 brings to the desk right here,” it’s a pleasant technique to characterize possession and trustless technique to switch and transfer these belongings between individuals.

At this time should you purchase a ticket to a soccer recreation, sure you may switch it to any person. However sometimes you need to have a 3rd social gathering concerned to carry the ticket, and so they cost you 40% of the ticket value with these insane charges; with Web3, I should buy the ticket from you, you may say “hey, right here’s my ticket” and I pay you, and it’s on a blockchain. That permits for a trustless relationship – they don’t must know one another and even belief one another – with a view to make that switch occur, and this opens up all types of alternatives for the communities and types which might be attempting to dive in.

Ocavu at present is constructing on Polygon (MATIC) however has their door open to multi-chain assist later sooner or later, as shopper wants allow. | Supply: MATIC-USD on TradingView.com

The Sports activities Affect: Ocavu, BYU, And Web3 In Sports activities

Bitcoinist: Tickets are an superior instance. Sports activities and leisure is a bread and butter for me, so I’d like to dig into extra in your BYU Athletics partnership, clearly that got here to life previously month or so; I’d think about issues are fluid and evolving, however is there particulars you may share with us about that sports activities partnership?

JC: The NFT and web3 challenge with BYU is named Cougs Rise – you may test it out at CougsRise.com. We launched a brand new function over the weekend, which is de facto thrilling, referred to as Collections. I received impressed to assist BYU go down this pathway by NBA High Shot. NBA High Shot was one of many first instances I noticed one thing that made sense within the NFT house. It’s digital buying and selling playing cards, it stays on the blockchain, I completely perceive it. There’s shortage as a result of there’s solely a sure quantity minted of every factor – I get it. So we went out and got down to create one thing comparable for BYU, and the entire time we mentioned that we needed it to be greater than buying and selling playing cards. We don’t need individuals simply leaping in right here for the sake of hypothesis, and we would like individuals to really have a greater fan expertise due to this platform.

In working with BYU and our crew internally, there’s plenty of actually cool issues that we will do – should you go in and purchase sure NFTs right now, you may full collections – and as you full collections, should you’re one of many first individuals to finish it, you get to redeem that for an expertise. You obtain an NFT that can be a ticket to some kind of occasion. For instance, this weekend BYU is taking part in Baylor at house. That can be an enormous, enjoyable soccer recreation with two high 25 groups and that’s actually thrilling. If you happen to full that assortment, you may earn the expertise to have the ability to go and be within the tunnel the place the BYU gamers are popping out – proper there within the motion. You could be on the sector throughout warm-up, you may meet gamers, you may go {golfing} with the crew, there’s all types of various issues you are able to do by finishing these collections.

We’re actually attempting to offer extra actual world that means to those collections, however the cool factor is, when you full these collections, now you have got this ticket that offers you tunnel entry. Perhaps you don’t wish to go there however you have been one of many first ones to finish this, you may take that NFT and put up it on {the marketplace}, and promote it to any person else who needs to return in and purchase that. I feel plenty of the individuals which might be finishing the collections now are those that wish to use the expertise, however the cool factor about NFTs is there may be that risk the place you may then commerce and let the market do what it does, and have enjoyable and put extra worth up to the mark. If you wish to go to the Baylor recreation, it must be a invaluable spot to go down there on the sector and hang around with the gamers.

Bitcoinist: That all the time helps for positive; I wish to dig in additional on the broader scope of that, you touched on plenty of it, however there’s large alternative with dwell occasion in sports activities and at giant. Definitely inside sports activities specifically, it is a cool partnership and it’ll be nice to see it evolve. Is sports activities basically one thing that you just see as a lever for Ocavu to faucet in with, is that this partnership the one that you just’re actually centered on in sports activities for the short-term, or do you anticipate extra of those offers sooner or later? What’s your basic perspective on sports activities with Ocavu?

JC: Sports activities are going to be large time for us. We now have some large offers we’ve signed behind the scenes, and might’t discuss them fairly but. Clearly BYU just isn’t small, it’s very large, daunting even. It’s actually thrilling. It’s much more work than you anticipate, it’s loopy how a lot work we put into this; it’s like operating slightly firm within our firm. It’s onerous to run these mini-companies, however we’re excited – what it’s doing is it’s offering a mannequin that may then be pushed out to any crew or group on the market.

BYU is exclusive in that, if we’re doing a school sports activities deal in comparison with knowledgeable deal, which we’re having many conversations with organizations within the skilled house, is the NIL element. I feel that’s what makes this BYU platform actually cool. Not solely are you able to are available in and purchase experiences, however each time you purchase an NFT or purchase a digital collectible on CougsRise.com, a sure % goes to the participant related to that NFT, ,and that’s actually cool. It’s one of many first instances followers can truly assist their favourite gamers; should you simply actually love Jeren Corridor as a quarterback, you may go purchase considered one of his NFTs and know {that a} share of that’s going to him, and also you get a cool collectible and also you would possibly find a way have a cool expertise, perhaps you get to go right down to the sector and meet him and shake his hand, or no matter it’s. Having the ability to deliver that NIL facet into our platform has been actually cool.

One factor I do wish to say, is sure, sports activities are vital; should you checked out my board proper now, you’ll see that I’ve this quadrant – or sextant – with sports activities, college, artists, influencers, manufacturers, and even simply tech corporations. We now have all of these several types of corporations working with us to have the ability to deliver an NFT market and all of this stuff to their followers. I personally see an enormous future with all types of media – TV exhibits, for instance. If you happen to have been to create a Sport of Thrones or The Workplace web3 group, the place the TV present says “hey, have been gonna launch this factor, and you should purchase experiences to hang around with Dwight, or to have the ability to bounce on a Facetime name with the forged, otherwise you’re going have the ability to get restricted version merch,” or no matter it’s.

To have the ability to do these issues, you have got superfans on the market that can reap the benefits of that and completely wish to step up and pay cash. It’s an extra manner for these organizations to monetize and supply good experiences and alternatives to interact with followers. At this time, for followers, what’s your different? Go to Instagram, go to Twitter, and see what individuals are posting. That’s it! I like Pysch, the TV present. If I needed to message James Roday, who performs Shawn Spencer, I can try this. I can go to Twitter, I can go “hey, Shawn, what’s up!” Is he going to answer me? No manner, as a result of there’s one million different individuals which might be attempting to try this, and it’s not that he doesn’t care – I’m positive he does – nevertheless it’s unattainable for him to answer one million tweets.

I feel that these web3 communities can present a mechanism the place you may say “hey you already know what, I do have the time to concentrate if somebody’s paying me 5 thousand {dollars}.” We’ve created a platform that can permit any group, actually, to dive in, however I undoubtedly imagine and know – due to the curiosity we’re receiving and issues we’re shifting ahead with – that sports activities goes to be an enormous, large piece of it.

Ocavu’s Nuts And Bolts & The Energy Of ‘Superfans’ In Sports activities

Bitcoinist: I admire the reply and your perspective in your verticals is insightful, thanks for sharing. There’s actually this basic incentive alignment between followers and IP or no matter it could be, that offers a brand new degree of connection. In sport, or throughout expertise, there’s plenty of methods which might be clear reduce, however one which appears more difficult or extra of a troublesome nut to crack is manufacturers. You’re employed with a ton of various manufacturers, from verticals at the very least, between tech, social media, attire, so I’m curious if there’s constant threads that you just’re seeing throughout these totally different verticals that you just talked about, or are these challenges that you just’re seeing with tech manufacturers versus attire manufacturers, for instance, very totally different?

JC: I feel the one thread that also is throughout everyone is “wait, that is an NFT, nevertheless it doesn’t really feel like an NFT, this truly feels cool!” Individuals are afraid of that phrase, or acronym, as a result of lots of people received burned, and plenty of information headlines mentioned “NFTs are a joke, and so they’re a rip-off” however then a respectable model or a respectable crew or group comes out and says “hey, I’m doing NFTs,” and folks go ‘wait what?’ So, I feel that thread is throughout the whole lot, however there’s no query that while you’re a tech firm versus a clothes firm versus a TV present or piece of IP, you’re going to must take totally different approaches. There’s various things that you just’re going to do.

For instance, should you’re an attire firm and also you simply mentioned “hey, I wish to do NFTs.” Considered one of my first concepts could be, let’s create an unique membership within your organization the place you have got perhaps 1,000 memberships and there’s by no means going to be greater than 1,000 – or perhaps it’s 100 – it’s one thing small, however you then do restricted drops of your clothes in order that ‘superfans’ of your clothes are going to purchase these and have the flexibility to enter a ‘members solely’ merch store the place you should purchase that restricted version no matter – create exclusivity. With tech, you are able to do the identical kind of factor, however you are able to do it even broader. You possibly can do one thing like person teams which might be extra unique, of folks that wish to speak to one another and study extra. You must create content material that individuals are going to wish to see, nevertheless it doesn’t must attraction to everyone, it’s going to attraction to your high 1%.

One of many issues we’ve constructed with the Ocavu community, which I don’t suppose we’re the one folks that do that, however considered one of our options built-in is that we will gate entry to something primarily based on the contents of what’s in your Ocavu pockets. In case you have considered one of these 100 NFTs then you may get to new content material, and even only a web site that would look totally different to you since you personal that NFT. Right here’s a loopy thought I simply considered: perhaps, let’s take Fb for instance, perhaps they arrive out with one million NFTs and should you personal a kind of – perhaps they promote them for 10 bucks – you have got a customized pores and skin to Fb, and so your Fb expertise is slightly totally different, it seems to be cool, it has cool buttons and animations. However you may’t get to that by simply going to your settings and altering it, you need to purchase an NFT with a view to try this. So, a tech firm can supply as one thing so simple as that, the place it simply makes one thing look cool – it’s distinctive.

How a lot cash right now is spent on skins in video video games? In simply altering the background in your xbox or altering your character or avatar? The emotes you are able to do in Fortnite, there’s so many examples of unique content material, methods so that you can specific your self that may be unlocked and locked through web3 expertise like we’ve.

Bitcoinist: I like that instance, we’ll be fortunate in the event that they don’t steal that. You took me proper the place I used to be going to go subsequent, which is the Ocavu community, you have got a utility token as nicely. Are you able to speak via a bit extra about what that’s, what it seems to be like, and is there a blockchain of selection that you just’ve partnered with, are you utilizing your personal, and the way this stuff match within the broader image?

JC: Nice query. I’ll outline a number of issues actually rapidly for these studying at house; the Ocavu community, I might name, the ‘utility layer.’ It could actually sit on high of any blockchain. It’s constructed to have the ability to give utility and reference an NFT, or recording on the blockchain, and say ‘hey whoever owns this NFT can unlock this utility,’ and our engine can sit on high of no matter we would like. We began with Polygon, and Polygon is the one community we’re counting on proper now, simply because it was actually secure, it’s constructed – I do know there’s debates on whether or not it’s a real layer 2 – on high of a really secure floor, has nice backing, it’s environmentally pleasant, fuel charges are extremely low cost. So, it simply had the whole lot we wanted for one thing to construct at scale. We’re considering, what if there may be 60 thousand transactions a day, how’s this going to deal with at 500,000 transactions, 1M transactions a day – and felt it might scale fairly nicely. We do plan on constructing a future in different chains like Immutable X, Solana, Avalanche, there’s different ones which might be on the market which might be cool, for various causes. We’ll prioritize primarily based on what our shoppers want. So far, I haven’t had a shopper been capable of inform me a motive why Polygon wouldn’t work completely.

So the Ocavu community principally sits as this layer on high, it’s it’s personal pockets, should you log in to a web site that has the Ocavu community on it, you place in your cellphone quantity and put in an auth code and log in. It’s tremendous simple, there’s no password, no seed phrase, it’s a custodial pockets so that you just don’t have to fret about that. Within the close to future, we are going to permit folks that wish to take custody of their pockets from us. It’ll be a twin system. The system that we’ve constructed is constructed for everyone. Not only for web3 fanatics, such as you and me. We are able to bounce on Metamask, switch stuff, do all this stuff, and we’re okay. We’ve discovered methods to do personal keys and we’re not apprehensive about it. However most individuals aren’t. They’re going to be frightened of that, it’s troublesome expertise. We did this with BYU in thoughts. If there’s 65,000 followers sitting on this BYU stadium, and also you do an outline cross-section, what share, what slice of that stadium is snug dealing with their very own personal key and coping with the phrase ‘NFT’? The reply is, it’s actually actually small. So, we mentioned we wish to create a digital collectibles factor.

Among the issues the Ocavu community does, and the Ocavu community token helps with, is offering an on-ramp and off-ramp for fiat; should you go to CougsRise.com and you purchase one thing, you place in your bank card or your debit card and also you’re completed. We don’t even settle for crypto but, however we are going to. For now, we initially needed to make it very, very simple. So, the Ocavu community supplies that on-ramp and off-ramp, it supplies a spot so that you can retailer your digital belongings, it supplies methods to gate content material for manufacturers. The Ocavu community token additionally acts as a liquidity pair for any communities that wish to launch their very own token. So we’ve some corporations, considered one of them we’ve already introduced is Mixtape token, and we’ve introduced that BYU truly does wish to launch their very own utility token as nicely, finally. We simply didn’t try this similtaneously the launch of their platform as a result of it was an excessive amount of abruptly. So we pushed it again slightly bit.

Finally, with a view to make, for these which might be studying and don’t know, a brand new token tradable, you have to pair it with one thing of worth to create a liquidity pool. That permits it to be traded on the open market. You must take one thing of actual worth and pair it with that, so we mentioned “okay, we will simply present up and supply USDC as a pairing for all of those group tokens,” however that may get very costly at scale. What if we used our personal token that acts as that liquidity pair, so we’ll take one million of our tokens and pair them with no matter variety of thousands and thousands of tokens of this new token. We’ll pair them up and put them out available on the market, and now that new token could be traded instantly – and that’s actually cool. We don’t have limitless Ocavu tokens, so we don’t wish to maintain emptying extra, as that can simply devalue it. So we inbuilt a few 2% buyback of each single transaction contained in the Ocavu community. So each time somebody buys one thing on CougsRise.com for instance, 2% of that can be used to purchase Ocavu community tokens, and it’ll return into our treasury, which can replenish our treasury and permit us to proceed pairing the brand new tokens in new communities like that. So it creates a cycle that permits us to proceed to develop your entire community.

Bitcoinist: That sounds prefer it’s protecting you busy, I’m positive. Jon, as we wrap up right here, I’ll throw yet one more your manner – this 12 months’s been a difficult 12 months. The outdated adage is that the oldsters that may construct and maintain difficult years like this will come out forward when issues are again on the upswing and be an absolute tank. I’m curious among the challenges which might be high of thoughts for you approaching the ultimate quarter of the 12 months, and regardless of this broader headwinds all year long, perhaps some belongings you’re actually happy with out of your crew this 12 months – what’s your general standing on the way you’re feeling to shut out this 12 months?

JC: My broad market view: there’s loads of uncertainty in crypto. There’s plenty of headwinds, a lot of issues occurring, clearly rates of interest, the FED, all that. The issue is that crypto continues to be, I feel, slightly too coupled, tied to the broader market. I do suppose that sooner or later, I feel it’ll occur within the subsequent 12 months, what individuals are calling the ‘decoupling,’ the place the crypto market takes on extra of a lifetime of it’s personal. There’s one large motive for that. There are some giant teams, giant hedge funds, which might be beginning to open up mechanisms whereby they’ll have the ability to make investments their cash. When crypto individually is giant sufficient, it could actually draw back, and it’s on the dimension proper now – it’s a trillion {dollars} – nevertheless it’s not that a lot within the grand scheme of issues. As soon as it turns into ten, twenty, thirty trillion {dollars} on it’s personal… that’s when it could actually actually begin to have a lifetime of it’s personal. I feel we’ll begin to see some large progress within the subsequent twelve months. I’m personally bullish on the broader market as an entire.

To your level about how do you’re employed via the onerous instances… I like the onerous instances. Not as a result of I like the onerous issues in regards to the onerous instances, however as a result of it forces us as builders to create actual worth. All of those ponzi schemes and ponzinomics and scams and get-rich-quick schemes, you may see proper via them now. A 12 months in the past, individuals have been like, “that is loopy, that is superior, everybody’s getting cash.” Folks couldn’t actually determine why, and I’m saying “guys, there’s no worth right here, it’s not going to occur.” I used to be virtually mad, slightly bit. As lots of people have been about among the NFT initiatives popping out, considering “why on earth are you shopping for that?”

It truly is the downtimes when the great corporations come out. Since you’re proper, if they will make it via this time meaning they’re offering one thing invaluable that can solely be that a lot greater because the market comes again. General, very excited, my crew [at Ocavu] has been unbelievable – we’re pulling off issues with among the timelines that we’ve completed, are simply completely loopy. I’ll share this, I dont suppose I’ve shared this earlier than with anyone: from the time we determined to create the Ocavu community token, to the time it went dwell, was simply 28 days. That was loopy, we needed to create Ocavu.dwell, a staking web site for rewards for early people offering liquidity. We needed to create the token itself, we needed to create litepapers, all types of writing, discord creation, there’s so many issues that must occur. Our crew at Ocavu is ready to pull collectively an unbelievable effort and launched that; we’ve an excellent crew right here at Ocavu, I’m very very happy with them and excited to see what they;’ll have the ability to do over the subsequent few years.

Bitcoinist: I do know there wasn’t an excessive amount of sleep in these 28 days. Recognize you sharing that with us, and sharing a few of your insights right now. Thanks a lot on your time Jon, a lot appreciated.

Featured picture from Ocavu.com, Charts from TradingView.com

The author of this content material just isn't related or affiliated with any of the events talked about on this article. This isn't monetary recommendation.



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